SEO is NOT . . .

September 26, 2019

There are a lot of misconceptions about search engine optimization floating around the internet. In this post, we discuss what you should NOT expect out of SEO.

SEO IS NOT MAGIC

Sorry to burst your bubble, but there are no magic hat tricks here!

Like everything that is worthwhile in life, doing SEO for your music lesson website takes planning, patience, and skill.

I don’t have special connections to Google or a magic wand that just makes you appear on the first page of the natural search listings.

A big part of SEO is following Google’s guides and requirements to make sure you are fitting the bill of being an authority in your field.

SEO IS NOT INSTANT

I know most things are instant on the internet, but sadly, appearing on Google after optimizing your site is not generally one of them!

Google needs to crawl your website and it can take time for its algorithm to determine your placement.

Search Engine Optimization experts have no control over how quickly Google picks up your website!

SEO IS NOT SLOW

On the flip side, SEO isn’t really slow, either.

If it’s taking you more than a few weeks to creep up on the rankings, you either are in a very competitive market and need to amp things up… or you aren’t doing it right!

SEO IS NOT EXPENSIVE

Here’s the thing. SEO doesn’t have to cost a fortune, especially if you are not in a very competitive market. A lot of the things you have to do for SEO, you can do for yourself. The answers are out there already, it just takes a lot of research to understand them, which is why a lot of music schools hire a firm to do their SEO.

Make sure if you are paying a monthly retainer to an SEO company, they are giving you lots of feedback in the form of analytics. When you ask questions, they should have a clear answer for you!

A lot of music school owners have been coming to me and saying that they are paying hundreds of dollars a month for SEO. When I ask them what they’ve been paying for, THEY DON’T KNOW!
If you’re paying a lot and not getting this, you’re getting ripped off.

SEO IS NOT A GUARANTEE OF NEW BUSINESS

It’s one thing to optimize your website and end up first on the search engine…it’s another for those visitors to convert into leads and eventually customers.

Even if you occupy the first spot on the search engine, it doesn’t mean that you will automatically get more leads.

Part of search engine optimization is analyzing after the fact! If you are first on the search engine and not getting leads, consider:

  • Are the keywords you optimized for what people would search for?
  • Is there demand in your area for those keywords?
  • Is it a slow time of year for your industry?