SEO is NOT . . .

September 26, 2019

There are a lot of misconceptions about search engine optimization floating around the internet. In this post, we discuss what you should NOT expect out of SEO.

SEO is NOT:

…MAGIC

Sorry to burst your bubble, but there are no magic hat tricks here!

Like everything that is worthwhile in life, doing SEO for your music lesson website takes planning, patience, and skill.

I don’t have special connections to Google or a magic wand that just makes you appear on the first page of the natural search listings.

…INSTANT

I know most things are instant on the internet, but sadly, appearing on Google after optimizing your site is not generallly one of them!

Google needs to crawl your website and it can take time for its algorithm to determine your placement.

Search Engine Optimization experts have no control over how quickly Google picks up your website!

…SLOW

On the flip side, SEO isn’t really slow, either.

If it’s taking you more than a few weeks to creep up on the rankings, you either are in a very competitive market and need to amp things up… or you aren’t doing it right!

…EXPENSIVE

A lot of music school owners have been coming to me and saying that they are paying hundreds of dollars a month for SEO. When I ask them what they’ve been paying for, THEY DON’T KNOW!!

Here’s the thing. SEO doesn’t have to cost a fortune, especially if you are not in a very competitive market.

And last but certainly not least! SEO IS NOT:

…A GUARANTEE OF NEW BUSINESS

It’s one thing to optimize your website and end up first on the search engine…it’s another for those visitors to convert into leads and eventually customers.

Even if you occupy the first spot on the search engine, it doesn’t mean that you will automatically get more leads.

Part of search engine optimization is analyzing after the fact! If you are first on the search engine and not getting leads, consider: