|
How to Get Your Website Found on Google

SEO for Music Schools and Teachers

A website is useless if it is receiving no visitors!

One of the best ways to bring in students who are really motivated to begin lessons is for your music studio website to appear on search engines such as Google, Bing, DuckDuckGo, and more. In order to make this happen, your website must be optimized.

The process to optimize your website to be found on Google is called Search Engine Optimization (SEO).

SEO helps your Business Become Visible to More People

If you’ve been asking “How do I get my website to show up on Google?” – you’ve come to the right place!

Christina (WebMaestra) - SEO Expert and Web Developer

I know the music lesson business AND I understand SEO…


Working on your music teaching website can be overwhelming and confusing, especially when you are trying to understand all of the tech that will allow you to be found on Google.

As a fellow music teacher (and prior large music school owner), I know how important it is for potential students to find your website. Your business’ needs and challenges are familiar to me on a very personal level- I have been through this process myself.

The early part of my web career was spent studying with top SEO experts. I also spend a lot of time educating myself on current trends – so you don’t have to.

I have over 17 years of extensive and uninterrupted expertise in helping small businesses be found on Google.

Who do you work with?

I offer SEO services to a variety of businesses, but since 2018, I have been most enjoying working with:

  • Private Music Teachers (Such as piano teachers, or voice teachers)
  • Small Music Studios
  • Larger Music Schools/Academies

What do I need to have in place to be found on Google and other Search Engines?

  • Written Content that is Engaging to Visitors
  • A Well Built Website that is Technically Sound and Fast Loading
  • Some type of Analytics

What is SEO?

SEO is short for Search Engine Optimization. This is the process that helps a website show up on Google, Bing, DuckDuckGo, and other search engines. SEO includes research of keywords, competitors, copywriting & content creation, web development, social media marketing, and analytics.

Most music schools focus on local SEO, which is where efforts are focused in on a small or medium sized geographic area.

What are the challenges of SEO?

Some common issues I’ve seen with music schools who are trying to get found on Google or other search engines are:

  • High Costs, No Results: There are a lot of other slimy SEO “experts” out there who are taking advantage of music schools by charging a LOT of money and producing ZERO measurable results.
  • Constant Changes to the Algorithms: Google and other search engines are constantly how they decide who is on the top of the listings
  • Tech Challenges: It can be very difficult to navigate the tech needs on your website to stay relevant in search rankings.

I have consistently worked with a variety of businesses to combine their marketing plan with a solid search engine optimization plan.

SEO services for music teachers

The following services are combined for the best performance on the search engines possible.

  • Copywriting and Editing
  • Content Creation
  • Keyword/keyphrase research
  • Analytics
  • Technical Analysis and Repair

So, How does music teacher SEO work?

One thing to remember is that SEO is not necessarily a straight shot to getting more piano students.

The main thing that most music schools want to focus on is local SEO.

The first steps I take are the following:

  1. Analysis: If you have an existing site, I will review it and see what needs to be done to fully optimize it
  2. Keyword and Keyphrase Research: Analysis of your Business/Industry and popular keywords that your competitors are using
  3. Copywriting: Crafting the text and content on your website to maximize the use of keywords
  4. Technical Optimization: This often includes re-coding or restructuring of your website.
  5. Site Submission: Submit necessary information to popular search engines
  6. Statistical Monitoring: Watch your site climb in the ranks with analytic tools such as Google Analytics

Many music studios achieve great success with SEO using simply the above. Sometimes, the market is more competitive in some areas  because there are many music schools and private teachers operating in that area. In this case, after the initial steps are taken, there are more in-depth SEO strategies that we can take to help your music school rise in the rankings.


Due to ethical standards and the popularity of this service, WebMaestra music teacher SEO services are limited in certain geographic locations.

What Makes WebMaestra Different?

I regularly employ tried and true white-hat methods that work to get websites ranking well on Google. As a music teacher, this has led me to facilitating multiple successful campaigns to both private music teachers, larger music schools, and many other small businesses.

An added benefit? I also am a web developer, so I can help with all of the tricky tech stuff, or speak to your current web developer in a way they can understand what needs to be done.

WebMaestra's Philosophy



Transparency

I take pride in my work and therefore, I am upfront and honest every step of the way.

You will always know what you are paying for, how much approximate time it will take, and how much it costs beforehand.
Integrity

Many web designers outsource important development work and charge a premium for a product that is sub-par. I am strongly against this practice.

I am the one who does the work.

Personalization

Your website is an important marketing tool used to paint an engaging picture of your business.

I will work closely and directly with you to create a website that accurately and positively reflects your music lesson business.
Expertise

Proven marketing experience specific to music lessons as well as unique and versatile technical and copywriting skillsets.

This combination allows me to code, design, and even provide content for your website.