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Are you new to building a website?

Basics of Building a Private Music Teacher Website

Are you a private music teacher who has never had a website before?

If you’re just delving into creating a website for your business, you are probably feeling intimidated!

This is a very common experience of small business owners. We have SO much to do.

This article aims to clear up some of the absolute basics for you, and if you have more questions after reading it, please feel free to contact me. ๐Ÿ™‚

Before you officially get started, remember one singular goal: to look as professional as possible. There is a significant difference between building a website for fun and building one with a specific purpose of getting more music students to grow your business. This means that you will have to spend a little bit of money, even if you want to build the most basic professional website.

Step 1: Purchase a custom domain name

Every professional business should have their own domain name. This is the address that is typed into the browser that takes you to a website. For example, my domain name is “webmaestra.com.”

  • A domain name is purchased from a domain registrar.
  • Domain names must be renewed regularly

Good Domain Registrars

I highly recommend avoiding GoDaddy or Turbify… or falling into the trap registering your domain for “free” at a web hosting company or platform. While it is possible to transfer domain names between registrars, it’s a somewhat annoying process. You want to avoid doing that later if possible.

Choosing a Domain Name

Take some time to carefully consider your domain name choice, as it should accurately reflect your service. The best domain names are easy to spell, and easy to remember. If you have an official business name, try to get one that is as close to your business name as possible.

If you teach a singular instrument, try to include that name in the domain (for example, my piano teaching business domain name is “christinapiano.com”).

Domain Name Maintenance

  1. Take note of the date your domain expires or have it auto renew on a credit card. Make sure it is always paid for on time. This will help you avoid losing your domain name.
  2. Always Turn on Domain Privacy. This keeps your personal information private.
  3. Make sure your domain registrar password is very secure.
  4. Turn on all of the security features that your registrar allows for.

Step 2: Select a Website Platform

A platform is the type of technology your website will be built on. Choosing what platform you will use for your website is a really big decision, as every platform has slightly different features, difficulty levels of use, and cost.

Types of website Platforms

The type of website platform you choose will depend upon how you want to build things.

There are two different types of platforms: self-hosted and externally hosted.

Many music teachers prefer to choose to build a website with WYSIWYG (“what you see is what you get”) editor such as Squarespace or Weebly and no help from a tech person. Others prefer to have a more robust and forwards-compatible option that may require a little tech help such as WordPress.

Step 3: Connect your Domain Name to Your Website

Step 4: Build Your Website

WebMaestra's Philosophy



Transparency

I take pride in my work and therefore, I am upfront and honest every step of the way.

You will always know what you are paying for, how much approximate time it will take, and how much it costs beforehand.
Integrity

Many web designers outsource important development work and charge a premium for a product that is sub-par. I am strongly against this practice.

I am the one who does the work.

Personalization

Your website is an important marketing tool used to paint an engaging picture of your business.

I will work closely and directly with you to create a website that accurately and positively reflects your music lesson business.
Expertise

Proven marketing experience specific to music lessons as well as unique and versatile technical and copywriting skillsets.

This combination allows me to code, design, and even provide content for your website.